Ready to stop wasting and start optimizing?

$100B of advertising investments are wasted every year due to ineffective budget allocation. Enter Cassandra – a pioneering self-service marketing mix modeling software.
Marketing software
OVC’s Involvement
  • Early-stage investor


Cassandra analyzes your marketing data, detects where you’re wasting your budget, and provides media plans that maximize your ROI.

Powered by advanced machine learning-based marketing mix modeling, Cassandra weaves your data into a seamless strategy. Each day, it crafts a media plan designed to extract the full potential of your marketing activities.

Say goodbye underperforming campaigns and excessive spending. Cassandra is your companion, simulating and predicting the ideal media strategy for your brand’s advancement.

Join the ranks of over 500 brands who’ve trusted Cassandra with their marketing journey!

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