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Startup branding: mission critical

So you finally did it. You have made the decision to create a startup. You may be doing it from inside an existing company or by yourself with a small team that finally thought of something wild and unique that no one has ever thought of before.

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Archetype your business. But why?

One of the major tools of brand strategy is a development of Carl Jung’s (the psychologist) summary of the 12 personalities of humankind. Altered to fit the world of business today, the archetype theory fits right into the concept of brand…

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