Our Approach

We work with ambitious founders to build and fund startups that customers, employees and investors love.

Our flexible investment model gives you the perfect mix of funding, competence and mentoring, uniquely tailored to your startup.

Your extended team

Having founded and exited several companies ourselves, we know what it takes. Our experienced team of experts in brand, strategy, technology and design, become an extended part of your startup team and help to increase value from day one.

We increase the likelihood of your startup’s success by investing competence through sweat equity:

  • Assisting with business development, go-to-market and fund raising.
  • Assisting with brand and design through our sister company The Brand Project.
  • Assisting with technology projects through our sister company Oslo Code Lab.

We share the risk, and get paid in shares.

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Startup investments

We add funding and expertise to your startup through our extensive international investor network.

We invest in early-stage startups with a dedicated team, a scalable business model, a clear technological edge and an ambition to shape a more sustainable future.

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Creating and co-creating

At our Startup Studio we build ventures on our own or together with ambitious founders with a great idea.

Got an idea, and need a team to help you get off the ground? Let’s talk!

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Learn about our ventures
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We believe in shared synergies within the startup ecosystem.

We work alongside our partners to connect exciting opportunities & grow the startup community through various go-to-market, brand strategy and accelerator programs.


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